Montague & Sons produced the first ever CES integrated marketing campaign for the Google Assistant. As part of the campaign whimsical OOH digital billboards blanketed sin city, monorail trains were wrapped in bespoke branding , and three pop up Google Assistant Gum Ball Machines gave fans a chance to interact with the tech giant on an intimate scale. On the official CES showroom floor the construction of a 6,000 square foot booth with a guided immersive experience took guests through Google Assistant features including newly launched routines, connected devices, and actions. The booths first floor had a variety of programming including live demos with celebrity hosts throughout the 4-day show.

Account Mgmt, Concept, Content, Design, Floorplan, Graphics, Guest Experience, Install, Logistics, Permits, Pitch, Production, Scheduling, Security, Staffing, Timelines, Vendor Mgmt, Venue

Creative agency The Projects tapped Montague & Sons to produce The Botanist Greenhouse which first appeared at Hall of Flowers in September 2019 as an immersive brand experience. Trade show attendees were invited to explore, lounge, purchase tinctures, capture social moments, and meet with The Botanist sales team. Three more iterations of the Greenhouse experience popped up at Summit LA 2019, Oaktoberfest, and The Emerald Cup.

Budget, Design, Floor Plan, Graphics, Guest Experience, Install, Logistics, Permits, Production, Scheduling, Staffing, Timelines, Vendor Mgmt, Venue 

On the heels of a successful CES debut Google asked Montague & Sons to produce SXSW interactive experience, the Google Funhouse. For the project Montague & Sons was tasked to feature the Google Assistant with a uniquely Austin spin and highlight the newly launched campaign Make Google Do It. The project inspired agencies, brands and developers to create on the AI platform. Daily programming highlighted recent projects and partnerships with educational sessions to further inspire attendees.

Account Mgmt, Concept, Floorplan, Guest Experience, Install, Permits, Pitch, Production, Scheduling, Security, Staffing, Timelines, Vendor Mgmt, Venue