HONEST BEAUTY
Summer Dinner Party
In August of 2019 Jessica Alba hosted a chic dinner party at a private estate in Bel Air to celebrate the new Honest Beauty liquid lipstick with 75 of her favorite female entrepreneurs. The decor including custom dyed linen napkins, table runners, pillows and hand selected flowers to match the new lip collection. She invited Cuyana founder, Karla Gallardo, Rebecca Minkoff and Raissa Genora (Revolve) to speak on a panel to discuss female entrepreneurship and sustainable organic products.
lululemon x Barry’s
Stronger as One: Capsule Collection
Two of North America’s most covered fitness brands came together to design a co-branded retail capsule collection. In celebration they hosted a weekend long pop up inviting LA’s top fitness gurus to test it out in a custom curated RED ROOM experience.
HBO GAME OF THRONES
Quest For The Throne
For the final season of Game of Thrones I was presented with the challenge to led production for HBO’s “Game of Thrones Quest For the Throne” campaign, a high-engagement teaser for the final season of Game of Thrones. We captured and distributed 360° video footage of the Iron Throne set in far-flung locales, which were posted on HBO and GoT social channels - daring fans to find them. My small team trekked through six continents, overcoming production challenges ranging from the banal to the almost-insurmountable. We were rewarded with the attention of millions of fans and international media outlets all vying for a seat on the Iron Throne.
Select Press: VICE , HYPEBEAST , ABC NEWS
Awards: Clio Award - Silver, Partnerships & Collaborations: HBO #ForTheThrone & Cannes Lions - Titanium Lions Short List: HBO #ForTheThrone
Google Assistant
T-Mobile Marketing Partnership 2018
T-Mobile asked Google Assistant to collaborate on a summer long marketing initiative at their flagship stores in San Francisco and Chicago. The partnership gave cross exposure to both brands while highlighting Google Assistants newest capabilities and hardware partners . Echoing SXSW and CES we customized three Google Assistant phone booth demo experiences for each city. Elevated weekends, such as July 4th and Labor Day, included increased Brand Ambassadors and city specific giveaways. Throughout the summer the flagship stores consistently sold out of featured products as Google Assistant gained more awareness.
Select Press: Digital Trends
Google Assistant
SXSW 2018
The Google Assistant Funhouse at SXSW was created to bring a uniquely Austin spin to the newly launched campaign Make Google Do It and inspire agencies, brands and developers to create on the AI platform. Daily programming highlighted recent projects and partnerships with educational sessions to further inspire attendees.
Select Press: Fast Company
"What may be more interesting is the quirkier devices that this will enable. Google has built a robotic arm that sorts socks and responds to voice commands to illustrate just how serious it is about letting Assistant do anything a developer codes in." -- The Verge
Google Assistant
CES 2018
Google Assistant showed current and future partners their commitment to the voice assistant platform by going big at CES. Including an entire Los Vegas takeover with whimsical OOH digital billboards and a monorail wrap including lighthearted Vegas specific announcements. On the official CES showroom floor we constructed a 6,000 sq ft playground with a guided immersive experience taking guests through Google Assistant features including newly launched routines, connected devices, and actions. Our first floor had a variety of programming including live demos with celebrity hosts throughout the 4-day show. For those who couldn't make it to the playground we placed three 15' tall Gum Ball machines around Vegas giving eager fans the opportunity to interact with the voice assistant and a chance to Googley prizes.
Selected Press: Engadget
"Google has basically taken over the entirety of Las Vegas with ads and billboards highlighting the Google Assistant. It’s basically impossible to go anywhere in the city this week without seeing a giant Google advertisement." -- The Verge
Awards: EX Award - Best Trade Show Experience: Google CES 2018
La Mer
2017
La Mer launched a new Skin Tint foundation over two blissful days in the Hollywood Hills. The days were divided into three separate blocks of programming with La Mer scientists introducing celebrity makeup artists and tier 0 influencers to the new line.
